i am OTHER, created by Pharrell Williams, is a creative venture and way of life. We are proud to be different and believe that individuality is the new wealth. This shared philosophy flows through each pillar within the company: music, film, television, apparel, tech and multimedia. In addition to our music artists and our YouTube channel, the following initiatives are also part of our collective:
Billionaire Boys Club & ICECREAM
The celebrated fashion apparel embraces the spirit of originality. The clothing is available at the flagship boutique in New York City and in a variety of upscale retail locations around the world. Designs include T-shirts, hoodies, denim, outerwear, hats, sneakers, and accessories.
Everyone needs a little Magic, Luck, and Friendship™ in their lives. FriendsWithYou, a creative resource center, incorporates their distinct artistic style into a wide range of applications: fine art, large-scale installations, branding, licensing, animation and multimedia projects.
Bionic Yarn is a textile firm dedicated to developing high-performance premium yarns and fabrics made from recycled plastic bottles. They have partnered with various companies including Cole Haan, Kiehl’s, Moncler, GAP and Timberland to develop eco-friendly products. Stronger Thread, Greater Good™.
Collaborative is the leading source of capital and strategic support for creative entrepreneurs who want to change the world.
Brooklyn Machine Works
Brooklyn Machine Works are the iconic bike builders from Brooklyn. They are responsible for some of the world’s most coveted bikes, which are handmade to order for a range of discerning riders.
UJAM is a unique cloud-based music creation platform that aims to change the way tunes are crafted and experienced. By supplying technology that makes creating music easy and free, it also provides a rich social experience to help budding musicians get noticed.
From One Hand To Another
From One Hand To Another is a not for profit foundation established by Pharrell Williams. FOHTA’s mission is to change the world one kid at a time by giving them the tools and resources to meet their unique potential. The organization implements programs for underserved youth in at risk communities.