BBC Celebrates A Decade - Pharrell

It’s been 10 years already? Pharrell takes the time to personally thank the BBC ICECREAM fans for all of their support over the years. Join us in celebrating by uploading your BBC images with hashtag #BBCDECADE to join in the conversation. For more information on BBC ICECREAM visit http://www.BBCICECREAM.com.

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Pharrell’s Ice Cream Team

Pharrell gives a pep talk to his new skateboarding team and breaks down the true definition of Ice Cream.

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Billionaire Boys Club Holiday 2012 Collection

Billionaire Boys Club roll out the 2012 Holiday collection with a trip to the great outdoors. Inspired by the colors of autumn, it’s time to hop in a 4x4 and escape the city for fresh country air and a weekend fishing trip. Corduroy and quilted shirts, wool coats, technical vests, cargo pants and fishing graphics

Pharrell Williams hosts FNO at Billionaire Boys Club

Pharrell Williams hosts the Fashion’s Night Out party at the BBC / ICECREAM store in Soho. Pharrell mingled with fans while Mark McNairy’s collaboration on Bee Line, Don C’s NY hats, and exclusive FNO pieces were featured throughout the night.

Pharrell Williams introduces i am OTHER and talks about his vision behind the brand.