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adidas = pharrell williams

adidas announced today a long term partnership with musical super star Pharrell Williams. The first adidas Originals x Pharrell Williams products will debut in the Summer of 2014.

This is also the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams’ Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell’s upcoming adidas Originals products.

"Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn." - Pharrell Williams

adidas welcomes Pharrell into its family and is looking forward to a long lasting relationship with this extraordinary artist.

"I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas." Dirk Schoenberger, Global Creative Director, adidas Sport Style Division

Follow adidas Originals:

http://twitter.com/adidasoriginals

http://www.facebook.com/adidasoriginals

http://www.instagram.com/adidasoriginals

http://www.youtube.com/adidasoriginals

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Pharrell Surprises Schoolchildren - HAPPY DAY

Visit http://24HoursOfHappiness.com to see how Pharrell + The UN Foundation celebrated the International Day Of Happiness with the rest of the world on March 20th. 

Take action to create a happier world for people everywhere. Click here to donate to the UN’s humanitarian efforts at http://bit.ly/HAPPYdonations

Pharrell surprises young schoolchildren with a message about what it means to be HAPPY. These students were working an original play called “Peace Love and Happiness” that included a finale of Pharrell’s song “Happy.” They made a video for Pharrell to let him know how happy they were, and he showed up personally to thank them.

"Door To The Arts" founded by Alina Trueba and Vivian Escribano provides after school programs in the arts. The Musical Theater and Drama class is taught by Rhea Dummett at St. John Neumann Catholic School in Miami. Door to Hearts http://www.doortothearts.org

Video directed by Katie Davidson

Watch more HAPPY videos here: http://bit.ly/HAPPYDAY

Nardwuar vs. Diplo

Nardwuar interviews Diplo at The Contact Winter Music Festival in Vancouver, BC Canada.

http://www.twitter.com/nardwuar

Watch Nardwuar vs. Riff Raff: http://bit.ly/nardwuar_riffraff

Watch Nardwuar vs. Questlove: http://bit.ly/nardwuar_questlove

More Nardwuar interviews here: http://bit.ly/MTbxZg

Subscribe to i am OTHER on YouTube to stay updated on our releases: http://bit.ly/IAO_subscribe

Nardwuar vs. Earl Sweatshirt & Syd The Kid

Nardwuar interviews Earl Sweatshirt & Syd Tha Kyd at The Vogue
Theatre in Vancouver, BC Canada http://www.twitter.com/nardwuar

Watch Nardwuar vs. Hopsin http://bit.ly/hopsin_
Watch Nardwuar vs. MellowHype http://bit.ly/mellowhype
More Nardwuar interviews here: http://bit.ly/MTbxZg

Style Hunt - Diversity in Fashion

Why are people of different ethnicities under-represented in the fashion world? Would you buy clothing from a brand that doesn’t hire models who look like you? For this special episode of Style Hunt, we stopped a few people on the street during New York Fashion Week to find out. Watch more Style Hunt here: http://bit.ly/style_hunt

StereoTypes - Dating Disasters

Boyfriends, girlfriends, hook-ups and booty calls. Is it okay to sleep with someone on the first date? Will dating apps like Tinder and OK Cupid bring you true love? How do you find “the one” and what are the rules of dating? Ryan Hall asks New Yorkers for love advice in the new episode of StereoTypes.


Watch more StereoTypes here: http://bit.ly/stereotypes_show